The Nordic Media Market 2015

The Nordic Media Market 2015 is the thirteenth publication in the Nordic Media Trends series, which documents, describes and analyses developments in the media sector from a Nordic perspective. Previous publications in the series have presented both general media statistics and overviews of major media companies on the Nordic media markets. The present publication uses a somewhat more qualitative approach, as it analyzes current trends in Nordic media development against previous characterizations of the Nordic media landscape. The report focuses particularly on the development of the Nordic newspaper industries, Nordic media policy and the market position of the Nordic public service companies. Nordicom’s ongoing monitoring of media trends in the Nordic countries is financed by the Nordic Council of Ministers. Nordicom is very grateful for this support.

Content

• Foreword
• Introduction
  • The World according to Daniel Hallin & Paolo Mancini
  • Paradise Lost? The World a Decade after “Comparing Media Systems”
  • Scope, Material and Limitations of the Analysis
• The Nordic Region in the 21st century
  • A Media Industry Perspective
  • A Rocky Financial Development
  • Economic Growth and the Media
  • Discussion
• Nordic Media Policy
  • Different Models of Funding Public Service
  • A Gradual Deregulation of Commercial Broadcasting
  • Direct and Indirect Subsidies to Newspaper Companies
  • Discussion
• The Nordic Newspaper Industries
  • A Medium in Decline: Titles, Circulation and Reach of the Paid Press
  • The Rise – and Fall? – of Free Newspapers
  • A Challenged Business Model
  • Structure and Control: Concentration of Ownership is Rising
  • Discussion
• The Nordic Broadcasting Sector
  • Television Still Thriving
  • Radio: A Medium in Slow Decline
  • Discussion
• A Nordic Media Model?
  • Are the Nordic States Still Characterized by Active Media Policy?
  • Is the Nordic Press Still Strong?
  • Is the Political Parallelism of the Nordic Press Dead?
  • Is Nordic Public Service Broadcasting Still a Competitive Force?
  • Concluding Remarks
• References
• Appendix