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The Media Barometer  | 22 April 2026

Welcome to the webinar about the Media Barometer 2025!

On 5 May, Nordicom will present the results from the 2025 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media on traditional and digital platforms on an average day. This year, the results will be presented at a webinar published on our website. In connection with this, the full report will also be available to download for free.  
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The Media Barometer  | 17 March 2026

The Media Barometer 2025 launches on 5 May

On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
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Press release  | 5 March 2026

New database maps media ownership in the EU – high transparency in Sweden

The European Media Ownership Monitor maps who owns and controls leading news media in EU’s 27 member states. The database, now launched in an updated 2025 edition, makes it possible to trace ownership from ultimate owners to key decision-makers. For Sweden, the results indicate a high level of transparency and low risk, while access to reliable audience data has decreased over time.
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New publication  | 23 February 2026

Nordic news media – high trust and growing economic pressure

High public trust, strong democratic institutions, and advanced digital news use continue to set the Nordic countries apart. A new Nordicom report shows that despite these strengths, Nordic news media face growing economic pressure, as digital advertising increasingly bypasses journalism and reshapes the conditions for sustaining professional news.
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Press release  | 19 February 2026

Different levels of media trust among users of right- and left-wing alternative news media

Users of right- and left-wing alternative news media in Denmark relate differently to established news outlets. This is shown in a new study published by Nordicom at the University of Gothenburg. Users of left-wing alternative news media have lower trust in news outlets perceived as leaning to the right, while users of right-wing alternative news media display a more consistently low level of trust in established news media, regardless of political orientation.
Woman sitting in a sofa holding an IPad
The Media Barometer  | 3 February 2026

Invitations to the Media Barometer 2026 survey to be sent out shortly

Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
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Event  | 28 January 2026

On public demand: Workshop on academic publishing for doctoral students in the Nordics

Two years ago, Nordicom organised a workshop on academic publishing for doctoral students. There was considerable interest, and significantly more than the 18 participants we were able to accommodate wanted to attend. We are now organising the same workshop again to give more doctoral students the opportunity to receive a thorough introduction to publishing in academic journals.
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Press release  | 27 January 2026

Continued gender imbalance in media company leadership

A mapping of the Nordic region’s largest media companies, conducted by Nordicom at the University of Gothenburg, shows that progress toward greater gender equality in the media industry’s top leadership has largely stalled. Despite the fact that a majority of company boards are gender-balanced, this development does not extend all the way to CEO positions and management teams.
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