The 25 largest media companies in the Nordics by turnover (2024)

Young woman scrolling her phone
The Media Barometer  | 11 December 2025

Generations and life stages shape the use of social media

Swedes’ use of social media changes over the course of their lives. Younger people move between several fast-paced platforms, while older users tend to concentrate their presence on just a few. At the same time, many people use multiple platforms in parallel. This is shown in a new report from Nordicom, which highlights how both generations and life stages influence the social media platforms we choose.
Man holding smartphone, blue network dots connecting.
New publication  | 5 November 2025

New book highlights state of knowledge on information ecosystems and democracy

How do news media, artificial intelligence, and data governance shape the information we rely on? And what does this mean for democracy and human rights? A new book, published by Nordicom, reviews the global state of research on these topics – and points to urgent gaps that need to be addressed.
Woman reading newspaper
News  | 23 October 2025

News industry revenue remains stable – according to new report

Swedish news media increased their revenues by around 1 per cent to a total of 13.9 billion Swedish kronor in 2024. This is shown in the new report Svensk marknad för nyheter [The Swedish News Market], produced by Nordicom on behalf of the Swedish Agency for the Media. The report also shows that news media as a whole achieved an operating margin of just over +3 per cent – a key indicator used to measure profitability.
Kids watching tv
New publication  | 20 October 2025

Clear generational differences in Swedes’ TV viewing habits

Swedes’ ways of engaging with audiovisual media have changed fundamentally. Traditional scheduled television has gradually lost ground, while streaming services such as Netflix, SVT Play, and YouTube now dominate viewing habits. This is shown in a new report from Nordicom, which also highlights clear generational differences.
Woman working in the office
New publication  | 6 October 2025

Communication in the service of the state – what does the research say?

The debate on government agencies’ communication flares up from time to time – it can be about campaigns, costs, or the number of communications officers employed. In a new book, two researchers provide an overview of Swedish government agencies’ communication activities. The book concludes with a summary of the most important lessons in seven points.
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