Telecom tower in Stockholm, surrounded by forest
Press release  | 12 May 2026

Tech giants and telecom companies dominate the media market in the Nordics

A small number of actors account for a large share of both revenue and influence in the Nordic media markets. This is shown in a new study from Nordicom at the University of Gothenburg, which also suggests that concentration may be a prerequisite for small countries to compete globally.
Cover Mediebarometern 2025, images from the recording of the seminar in a studio.
The Media Barometer  | 5 May 2026

Mediebarometern 2025: Read the report and watch the webinar

YouTube has overtaken scheduled TV, social media reach most of the population, and digital formats continue to grow. The Media Barometer 2025 [Mediebarometern 2025] provides an up-to-date picture of the media habits among the Swedish population. Here, you can access the full report, a summary of the results, and watch a webinar where the key insights are presented and discussed in greater depth.
Cover Mediebarometern 2025
The Media Barometer  | 5 May 2026

YouTube, in-car radio, and fiction books – how Swedes consumed media in 2025

Almost all Swedes consumed moving images on an average day in 2025, and more than eight in ten used social media. At the same time, YouTube overtook scheduled TV in daily reach, in-car radio maintained its strong position, and newspaper readership continued to decline. Digital formats are dominating increasingly more areas of media use – but developments vary across media types and age groups. Read a summary of the key findings from The Media Barometer 2025 [Mediebarometern 2025].
A child watching tv
New publication  | 23 April 2026

Mapping terrestrial television in the Nordics

Terrestrial television in the Nordic countries is shaped by a shared European regulatory framework, but each country organises and regulates it in its own way. A new factsheet from Nordicom highlights both the similarities and the key differences in structure, licensing, and public service.
Cover Mediebarometern 2025
The Media Barometer  | 22 April 2026

Welcome to the webinar about the Media Barometer 2025!

On 5 May, Nordicom will present the results from the 2025 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media on traditional and digital platforms on an average day. This year, the results will be presented at a webinar published on our website. In connection with this, the full report will also be available to download for free.  
Cover
The Media Barometer  | 17 March 2026

The Media Barometer 2025 launches on 5 May

On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
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