New Nordicom Review article
Just published in Nordicom Review: “The non-substitutability of local news? Advertising and the decline of journalism’s umbrella market model” by Helle Sjøvaag and Thomas Owren. The article looks at what the current changes in the advertising markets means for local newspapers in Scandinavia (link to Sciendo).
MEDIA BAROMETER 2019
New report on different generations’ media habits
Senior citizens are continuously increasing their use of digital media, but there is still a large difference between them and younger citizens who have grown up with digital technology. This is shown in the new report The Media Barometer 2019: Generations (in Swedish) which analyses age differences in the Swedish population’s media use.