Kids watching tv
New publication  | 20 October 2025

Clear generational differences in Swedes’ TV viewing habits

Swedes’ ways of engaging with audiovisual media have changed fundamentally. Traditional scheduled television has gradually lost ground, while streaming services such as Netflix, SVT Play, and YouTube now dominate viewing habits. This is shown in a new report from Nordicom, which also highlights clear generational differences.
Woman working in the office
New publication  | 6 October 2025

Communication in the service of the state – what does the research say?

The debate on government agencies’ communication flares up from time to time – it can be about campaigns, costs, or the number of communications officers employed. In a new book, two researchers provide an overview of Swedish government agencies’ communication activities. The book concludes with a summary of the most important lessons in seven points.
World global information technology connected big data networks
Event  | 8 September 2025

New book on information ecosystems and democracy to launch in November

A new book assessing global information ecosystems and their impact on democracy will be launched on 26 November 2025 by the Free University of Brussels – SMIT (Studies in Media, Innovation & Technology Research Group) and the Observatory on Information & Democracy. The book is being published by Nordicom.
Woman walking in nature listening to music in headphones
New publication  | 2 September 2025

Digitalisation is reshaping Swedes’ listening habits

Swedes’ listening habits are changing with digitalisation. Streaming music dominates, podcasts are growing rapidly, and traditional radio is losing ground. This is shown in a new report from Nordicom, which also highlights clear generational and geographical differences in listening culture.
Mediehuset in Gothenburg
News  | 21 August 2025

Vacancy: Nordicom seeks researcher

Nordicom is seeking a new researcher to contribute to deepening knowledge about the role and conditions of the media in Sweden and the Nordic region.