Three images: person listening to a podcast, Swedish crowns in a wallet and the cover of MedieSverige 2025
New publication  | 25 March 2025

Digital is the norm – new media subsidies and the role of podcasts in Sweden

The media landscape is undergoing major changes – new media subsidies, restructuring of the TV network, and upcoming licensing periods for public service, commercial radio, and terrestrial TV coincide with an increasingly digital audience and shifting revenue models. All of this and more is analysed in the report MedieSverige 2025.
Woman reading a book, blue bakgrund and pink text "Mediebarometern 2024"
The Media Barometer  | 20 March 2025

Save the Date – May 6: Webinar about the Media Barometer 2024

On May 6, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2024 [Mediebarometern 2024] – an annual survey that highlights which media Swedes consumed on an average day in 2024.

The ten largest newspaper companies in the Nordics by revenue (2023)

The 25 largest media companies in the Nordics by turnover (2023)

Man sitter i soffa med datorn
News  | 18 February 2025

Mapping media and Internet use in the Nordic region

Media usage and digital consumption are rapidly evolving in the Nordic region. A new mapping now compiles key publicly funded studies on media habits and Internet use in the Nordics. The factsheet highlights the challenges of comparing data across countries but also lists international studies that provide comparable statistics.

Studies on Media Usage in the Nordic Countries

Young adult scrolling her smartphone
Press release  | 30 January 2025

Smartphones – a moral challenge for young adults

A new research study has examined how young adults in Sweden perceive their own and others' use of smartphones. The study, published by Nordicom at the University of Gothenburg, shows that many young people, especially women, experience tension and anxiety related to their phones.
Woman reading on an Ipad.
The Media Barometer  | 20 January 2025

Soon, the first invitations to the Media Barometer survey 2025 will be sent out!

Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
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