Welcome! The Media Barometer is an independent annual survey that sheds light on how the Swedish population uses media on traditional and digital platforms on an average day. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
The Media Barometer was first conducted in 1979 and has since been conducted every year. The main purpose of the survey is to describe trends and changes in people's use of media. Your participation in the survey contributes to a resource that increases knowledge about our entire Swedish media system.
Have you been invited to participate in the survey?
Click here to participate in the survey (in Swedish only)
Have you been invited to participate but don’t speak Swedish?
The Media Barometer survey is carried out in Swedish only. If you have received an invitation to participate in the survey but feel your level of Swedish is inadequate to understand the questions, we would greatly appreciate it if you would let us know. We will then remove you from the survey, which means that you won’t get any reminders from us. You can find our contact information at the bottom of this text.
Who is responsible for the survey?
Since 1994, the Media Barometer has been carried out by Nordicom at the University of Gothenburg on commission from the Swedish Ministry of Culture. The survey is part of the ministry’s continuous efforts to map the Swedish media development. The results of the Media Barometer survey provide important knowledge for the formation of Swedish media policy.
How is the survey carried out?
The Media Barometer is a sample survey. Prior to each survey, a random sample of people living throughout Sweden is drawn from the Swedish population register. The survey is conducted both online and via telephone. Participating in the survey is, of course, completely voluntary.
How do we handle your answers?
The work of administering the survey is carried out by Indikator on behalf of the University of Gothenburg. During the fieldwork, the University of Gothenburg is responsible for ensuring that your responses are processed in accordance with the General Data Protection Regulation (GDPR). A separate personal data processing agreement has been drawn between the University of Gothenburg and the field research company Indikator. The responses are processed in such a way that they cannot be accessed by unauthorised parties. Address information is retrieved from the the population register and is only needed as long as the collection work is in progress; they are destroyed at the end of the fieldwork. Once the answers have been de-identified, they cease to be personal data, because they can no longer be traced back to any individual person. The answers are processed and reported only as statistics, that is, as figures in tables and diagrams.
Do you have more questions about your participation?
If you have been selected to participate in the Media Barometer survey and have questions about your participation, you are welcome to contact Indikator:
E-mail: info@indikator.org