Listening to podcasts in the Nordic countries, –2022
Listening to podcasts in the Nordic countries, –2022
Different methods have been used, which impairs comparability between countries. Data should be taken as indicators of the trend and level of listening. For example, data refer to different age groups (12+ in Denmark, 9–79 in Norway and Sweden, and 16–89 in Finland). The surveys are also conducted during different times of the year (Q3–4 in Denmark, throughout the year in Norway and Sweden, and Q1 in Finland), using different methods (telephone surveys in Denmark and Norway and a mixed collection method using both telephone interviews and web surveys in Finland and Sweden).