The data presented in this document are derived from different kind of surveys, which impairs comparability between countries and years.

Method and data description

This set of tables and graphs shows daily or weekly reach of different media categories (newspapers, radio, podcasts, TV, online video, social media, etc.). Daily media reach: Norway and Sweden 2007–2021, and Finland, 2016–2020. Weekly media reach: Denmark, 2017–2020. (2021 updates for Finland are expected throughout September, while updates for Denmark are not available.)

Different methods have been used, which impairs comparability between countries. Data should be taken as indicators of the trend and level of listening. For example, data refer to different age groups (12+ in Denmark, 9–79 in Norway and Sweden, and 16–89 in Finland). The surveys are also conducted during different times of the year (Q3–4 in Denmark, throughout the year in Norway and Sweden, and Q1 in Finland), using different methods (telephone surveys in Denmark and Norway and a mixed collection method using both telephone interviews and web surveys in Finland and Sweden). 

Data based on the radio industry's official radio listening measurements in Denmark, Finland, Iceland, Norway and Sweden

The information in these tables are based on the radio industry's official radio listening measurements in Denmark, Finland, Iceland, Norway and Sweden.

Tobias is a researcher with a focus on Swedish and Nordic media development.

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