Cover Mediebarometern 2024
The Media Barometer  | 6 May 2025

Streamed, scrolled, and read – how media was consumed in Sweden in 2024

Swedes’ media habits continue to evolve – but some patterns remain. In 2024, almost the entire population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. At the same time, traditional media such as traditional TV, morning newspapers, and car radio continue to play an important role in everyday life. Read the summary of the key findings from the 2024 Media Barometer.
Cover Mediebarometern 2024
The Media Barometer  | 23 April 2025

Welcome to the webinar about the Media Barometer 2024! 

On 6 May, Nordicom will present the findings from the 2024 Media Barometer survey (in Swedish), which provides an annual overview of media use among the Swedish population. The survey examines daily consumption across both traditional and digital platforms.

Mittmedias vägval

Mittmedias vägval

Radikal innovationskultur möter traditionstyngd koncern

Blå framsida med faximiler med citat om Mitmedia

Information

Three images: person listening to a podcast, Swedish crowns in a wallet and the cover of MedieSverige 2025
New publication  | 25 March 2025

Digital is the norm – new media subsidies and the role of podcasts in Sweden

The media landscape is undergoing major changes – new media subsidies, restructuring of the TV network, and upcoming licensing periods for public service, commercial radio, and terrestrial TV coincide with an increasingly digital audience and shifting revenue models. All of this and more is analysed in the report MedieSverige 2025.
Woman reading a book, blue bakgrund and pink text "Mediebarometern 2024"
The Media Barometer  | 20 March 2025

Save the Date – May 6: Webinar about the Media Barometer 2024

On May 6, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2024 [Mediebarometern 2024] – an annual survey that highlights which media Swedes consumed on an average day in 2024.
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