A man reading the newspaper with his feet up on the table.

The Media Barometer

Photo: Scandinav Bildbyrå
The Media Barometer [Mediebarometern] is an annual survey focusing on how the Swedish population uses media on traditional and digital platforms on an average day. The Media Barometer is conducted by Nordicom with support from the Swedish Ministry of Culture.
A child taking a selfie with a photo filter.
Photo: Skandinav Bildbyrå

About the survey

The Media Barometer survey was introduced in 1979 and has since been conducted every year; this makes the Media Barometer the oldest survey of its kind in the world. The survey is carried out online and by telephone and builds on answers from around 6,000 randomly selected respondents aged 9–85.

The results from the Media Barometer are presented in reports and seminars, which are made freely available on Nordicom’s website.

A woman reading to two children on a couch.
Photo: Skandinav Bildbyrå

Have you been invited to participate?

Have you been invited to participate in the Media Barometer survey? Here, you can read more about what it means to participate and how the survey is carried out.

Banner for the publication the Media Barometer 2021.

The latest report

Like the year before, 2021 was influenced by the Covid-19 pandemic, which had a great impact on our daily habits and our need for information, news, and entertainment.