Man readning a newspaper. Text in Swedish: The Media Barometer 2021.

Welcome to a seminar about the Media Barometer 2021

NEWS | 4 May 2022

On 19 May, Nordicom will hold a seminar to present the results from the 2021 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media on traditional and digital platforms on an average day.

The report The Media Barometer 2021 will be published on 19 May 2022 and presented at a seminar organised by Nordicom the same day. In addition to the main results, some preliminary results from the Media Barometer 2022 will be presented to give insight into how the Russian invasion of Ukraine has affected the Swedish population’s news consumption.


Date and time: 19 May 2022, 13:15–14:45.

Join us on-site: The seminar will be held in the lecture theatre J222 in Humanisten at the University of Gothenburg. Humanisten is located on Renströmsgatan 6.

  • Register by emailing and providing your name and organisation. The last day to register is 16 May.

Join us online: The seminar will be livestreamed on Nordicom’s website. Register for the Media Barometer newsletter to receive a link to the livestream and the report on the day of the launch. It is also possible to watch a recorded version of the seminar on Nordicom’s website after the livestream.


The Media Barometer has been conducted every year since 1979, making it the oldest research of its kind in the world. In the survey, a random selection of the Swedish population between the ages of 9 and 79 answer questions about their media use.
The Media Barometer is conducted by Nordicom at the University of Gothenburg together with Dagens Nyheter, Göteborgs-Posten, the Swedish Press and Broadcasting Authority, Swedish Radio, Swedish Television and the Swedish Educational Broadcasting Company.