News
Find news about Nordic media research and media development together
with news about Nordicom's activities.
The Media Barometer 2025 launches on 5 May
On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
New database maps media ownership in the EU – high transparency in Sweden
The European Media Ownership Monitor maps who owns and controls leading news media in EU’s 27 member states. The database, now launched in an updated 2025 edition, makes it possible to trace ownership from ultimate owners to key decision-makers. For Sweden, the results indicate a high level of transparency and low risk, while access to reliable audience data has decreased over time.
Nordic news media – high trust and growing economic pressure
High public trust, strong democratic institutions, and advanced digital news use continue to set the Nordic countries apart. A new Nordicom report shows that despite these strengths, Nordic news media face growing economic pressure, as digital advertising increasingly bypasses journalism and reshapes the conditions for sustaining professional news.
Different levels of media trust among users of right- and left-wing alternative news media
Users of right- and left-wing alternative news media in Denmark relate differently to established news outlets. This is shown in a new study published by Nordicom at the University of Gothenburg. Users of left-wing alternative news media have lower trust in news outlets perceived as leaning to the right, while users of right-wing alternative news media display a more consistently low level of trust in established news media, regardless of political orientation.
Invitations to the Media Barometer 2026 survey to be sent out shortly
Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
On public demand: Workshop on academic publishing for doctoral students in the Nordics
Two years ago, Nordicom organised a workshop on academic publishing for doctoral students. There was considerable interest, and significantly more than the 18 participants we were able to accommodate wanted to attend. We are now organising the same workshop again to give more doctoral students the opportunity to receive a thorough introduction to publishing in academic journals.
Continued gender imbalance in media company leadership
A mapping of the Nordic region’s largest media companies, conducted by Nordicom at the University of Gothenburg, shows that progress toward greater gender equality in the media industry’s top leadership has largely stalled. Despite the fact that a majority of company boards are gender-balanced, this development does not extend all the way to CEO positions and management teams.
New tool maps news media ownership within the EU – high transparency and low risk in Sweden
The European database European Media Ownership Monitor 2025 provides a comprehensive overview of who owns and controls the leading news media in the EU’s 27 member states. Through systematic data collection and risk assessments, the tool aims to strengthen transparency in media ownership and contribute to democratic accountability. For Sweden, the results indicate high transparency and low risk.
Nora Theorin new researcher at Nordicom
On 1 January, Nora Theorin began her position as a new researcher at Nordicom. She comes most recently from the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg, where she completed her PhD and carried out her postdoctoral project focusing on media effects in different European countries. At Nordicom, she will work, among other things, with the Media Barometer and as an editor of Nordicom Review.
The largest media and newspaper companies in the Nordics 2024
Nordicom has published two new factsheets mapping the largest media and newspaper companies in the Nordics, ranked by revenue in 2024. The Swedish streaming service Spotify tops the list of the largest media companies, while Bonnier News is the biggest among newspaper companies.
Generations and life stages shape the use of social media
Swedes’ use of social media changes over the course of their lives. Younger people move between several fast-paced platforms, while older users tend to concentrate their presence on just a few. At the same time, many people use multiple platforms in parallel. This is shown in a new report from Nordicom, which highlights how both generations and life stages influence the social media platforms we choose.