The Media Barometer
The Media Barometer 2025 [Mediebarometern 2025] will be released on May 5, 2026. The publication will be accompanied by a webinar presenting and contextualising the key findings. The webinar will be available on our website (in Swedish), where the full report can also be downloaded free of charge.
About the survey
The Media Barometer survey was introduced in 1979 and has since been conducted every year; this makes the Media Barometer the oldest survey of its kind in the world. The survey is carried out online and by telephone and builds on answers from around 6,000 randomly selected respondents.
The results from the Media Barometer are presented in reports and seminars, which are made freely available on Nordicom’s website.
Have you been invited to participate?
Have you been invited to participate in the Media Barometer survey? Here, you can read more about what it means to participate and how the survey is carried out.