Category: Publications from Nordicom
The Media Barometer 2025 launches on 5 May
On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
Nordic news media – high trust and growing economic pressure
High public trust, strong democratic institutions, and advanced digital news use continue to set the Nordic countries apart. A new Nordicom report shows that despite these strengths, Nordic news media face growing economic pressure, as digital advertising increasingly bypasses journalism and reshapes the conditions for sustaining professional news.
Invitations to the Media Barometer 2026 survey to be sent out shortly
Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
Continued gender imbalance in media company leadership
A mapping of the Nordic region’s largest media companies, conducted by Nordicom at the University of Gothenburg, shows that progress toward greater gender equality in the media industry’s top leadership has largely stalled. Despite the fact that a majority of company boards are gender-balanced, this development does not extend all the way to CEO positions and management teams.
Generations and life stages shape the use of social media
Swedes’ use of social media changes over the course of their lives. Younger people move between several fast-paced platforms, while older users tend to concentrate their presence on just a few. At the same time, many people use multiple platforms in parallel. This is shown in a new report from Nordicom, which highlights how both generations and life stages influence the social media platforms we choose.
Nordicom receives funding to bridge academia and society
Nordicom has been granted strategic funding from the Nordic Council of Ministers to make research on media, communication, and journalism more accessible to society.
New book highlights state of knowledge on information ecosystems and democracy
How do news media, artificial intelligence, and data governance shape the information we rely on? And what does this mean for democracy and human rights? A new book, published by Nordicom, reviews the global state of research on these topics – and points to urgent gaps that need to be addressed.
Clear generational differences in Swedes’ TV viewing habits
Swedes’ ways of engaging with audiovisual media have changed fundamentally. Traditional scheduled television has gradually lost ground, while streaming services such as Netflix, SVT Play, and YouTube now dominate viewing habits. This is shown in a new report from Nordicom, which also highlights clear generational differences.
Communication in the service of the state – what does the research say?
The debate on government agencies’ communication flares up from time to time – it can be about campaigns, costs, or the number of communications officers employed. In a new book, two researchers provide an overview of Swedish government agencies’ communication activities. The book concludes with a summary of the most important lessons in seven points.