Category: Publications from Nordicom
Tech giants and telecom companies dominate the media market in the Nordics
A small number of actors account for a large share of both revenue and influence in the Nordic media markets. This is shown in a new study from Nordicom at the University of Gothenburg, which also suggests that concentration may be a prerequisite for small countries to compete globally.
Mediebarometern 2025: Read the report and watch the webinar
YouTube has overtaken scheduled TV, social media reach most of the population, and digital formats continue to grow. The Media Barometer 2025 [Mediebarometern 2025] provides an up-to-date picture of the media habits among the Swedish population. Here, you can access the full report, a summary of the results, and watch a webinar where the key insights are presented and discussed in greater depth.
YouTube, in-car radio, and fiction books – how Swedes consumed media in 2025
Almost all Swedes consumed moving images on an average day in 2025, and more than eight in ten used social media. At the same time, YouTube overtook scheduled TV in daily reach, in-car radio maintained its strong position, and newspaper readership continued to decline. Digital formats are dominating increasingly more areas of media use – but developments vary across media types and age groups. Read a summary of the key findings from The Media Barometer 2025 [Mediebarometern 2025].
How independent are Nordic media subsidies? New report examines arm’s length principle
A new Nordicom report analyses how the arm’s length principle is operationalised in direct news media subsidy systems in the Nordic countries. While the principle is shared across the region, it takes different institutional forms.
Welcome to the webinar about the Media Barometer 2025!
On 5 May, Nordicom will present the results from the 2025 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media on traditional and digital platforms on an average day. This year, the results will be presented at a webinar published on our website. In connection with this, the full report will also be available to download for free.
The Media Barometer 2025 launches on 5 May
On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
Nordic news media – high trust and growing economic pressure
High public trust, strong democratic institutions, and advanced digital news use continue to set the Nordic countries apart. A new Nordicom report shows that despite these strengths, Nordic news media face growing economic pressure, as digital advertising increasingly bypasses journalism and reshapes the conditions for sustaining professional news.
Invitations to the Media Barometer 2026 survey to be sent out shortly
Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
Continued gender imbalance in media company leadership
A mapping of the Nordic region’s largest media companies, conducted by Nordicom at the University of Gothenburg, shows that progress toward greater gender equality in the media industry’s top leadership has largely stalled. Despite the fact that a majority of company boards are gender-balanced, this development does not extend all the way to CEO positions and management teams.