New report about the media development in Denmark
In 2018, more Danes accessed a news site daily than read a printed daily newspaper. During the same year, half the newspaper titles in Denmark lost more than ten per cent of their readers. These are some of the trends shown in the Media Development in Denmark 2019 report.
The 2019 report on the media development from the Danish Agency for Culture and Palaces shows how more and more Danes are streaming, listening to podcasts, using news sites, etc. Conversely, fewer and fewer Danes are reading print newspapers, watching flow TV, or listening to the radio.
Some of the report’s conclusions
• In 2018, for the first time, there were fewer Danes reading a printed newspaper (1,624,000) than using a news site (1,916,000) on an average day. At the same time, 16 out of 32 dailies lost more than ten per cent of readers. Almost all daily newspapers’ sites reach a larger audience than their printed edition.
• Traditional TV viewing is falling, while streaming is growing. From 2017 to 2018, the proportion of Danes who watch traditional TV on a weekly basis dropped from 80 to 77 per cent. Parallel to this, the share who weekly stream audiovisual content increased from 54 to 57 per cent.
• Households without a traditional TV set are becoming increasingly common. From 2017 to 2018, the share of households without a TV signal grew from 11 to 15 per cent. However, the majority (85 per cent) of Danish households still has at least one TV set with a TV signal.
• Age affects the content streamed. People under 55 years most often stream series/programmes on DRTV, Netflix, YouSee, etc. Among the 55+ age group, most stream news on a weekly basis.
• Radio listening is falling, while podcasts are becoming more popular. From 2017 to 2018, daily radio listening decreased by four minutes, continuing the downward trend. The fall in radio listening is evenly distributed across age groups and radio channels. In contrast, there is an increase in podcast listening. In 2018, half of the population has listened to podcasts (up from 43 per cent in 2017 to 49 per cent in 2018).
Extensive English summary
The conclusions above are reported in an extensive English summary, which highlights and discuss the most important conclusions in the 2019 report, including developments in Danes’ media consumption, their confidence in and use of technological opportunities, and how media consumption is shared between the media companies operating on the Danish market.
Download (PDF): The media development in Denmark in 2019 - Summary and Discourse
The full online report in Danish: Mediernes udvikling i Danmark 2019
About the report: This is the sixth edition of the Danish Agency for Culture and Palaces’ annual “Report on media development in Denmark”. The reports are compiled in consultation with an external editorial panel, consisting of seven expert media professionals, researchers, and industry representatives.
Apart from media use, the report also conducts analyses on media content and the media industry. Completed analyses and studies are disseminated partly in a main report every year and partly in ongoing reports and conferences with key themes and results. Read more about the reporting in Danish.
NORDIC TRENDS: Radio listening and TV viewing 2018
How are radio listening and TV viewing developing in the other Nordic countries? Nordic data for 2018 can be found in Nordicom's media statistics database (search: Nordic – Radio/Audio or Television/Video – Use)
The Danish Agency for Culture and Palaces is a member of Nordicom’s statistical network, and contributes data to the comparative Nordic media statistics.