Category: Media use

The cover of the Swedish Media Barometer 2022 and photos of the speakers at the seminar.
The Media Barometer |

The Swedish Media Barometer 2022: Read the report and watch the seminar

The Swedish Media Barometer 2022 shows that the Swedish population’s media use during the last year stayed at the record-high levels measured in the pandemic years 2020 and 2021. Find the report and watch the seminar about the Swedish Media Barometer 2022 (in Swedish) here.
The cover of the Swedish Media Barometer 2022.
The Media Barometer |

Streamed TV, social media, and daily newspaper subscriptions – this is how the Swedish population used media in 2022

Nine in ten of the Swedish population watched moving images on an average day in 2022 – streamed TV was most popular. Half of the population had a daily newspaper subscription, and Instagram was the most used social networking service – except among the oldest. Read the summary of the most important results from the Swedish Media Barometer 2022.
A man with headphones is holding a mobile phone and standing in front of a computer.
Press release |

Swedish media consumption record high in 2022

Preceded by two years of a pandemic, 2022 was influenced by war and economic crisis, and it also included an election in Sweden and several international sports championships. All this meant that the Swedish population’s media consumption stayed at record-high levels, not least when it came to the use of professional news media. This is shown by the Swedish Media Barometer 2022 from Nordicom at the University of Gothenburg.
Cover of the Media Barometer 2022.
The Media Barometer |

Welcome to a seminar about the Media Barometer 2022

On 16 May, Nordicom will hold a seminar to present the results from the 2022 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media from traditional outlets and on digital platforms on an average day.
Woman standing in front of a projection of data on a screen.
Press release |

Digital surveillance in everyday life is seen as a necessary evil

We live today in a digital society where surveillance is constantly increasing. States and private companies surveil us, and we surveil ourselves and each other through social media, apps, and other new technologies. We handle this through both opposition and a pragmatic approach, according to a new research anthology, published by Nordicom.
Cover of The Media Barometer 2022.
The Media Barometer |

Save the date 16/5: Seminar about the Swedish Media Barometer 2022

On 16 May 2023, Nordicom presents the results from the 2022 edition of the Swedish Media Barometer [Mediebarometern] at a seminar (in Swedish) at the University of Gothenburg. The Media Barometer is an annual survey focusing on how the Swedish population uses media on an average day.
A family sitting on a sofa in front of the TV.
New publication |

Increased digitalisation and ownership concentration in the Swedish media landscape

A growing share of the Swedish population is turning away from traditional media, reduced advertisement revenues could affect citizens’ access to local news, and the ownership of the newspaper market has been concentrated to a few regional newspaper monopolies. The report MedieSverige 2023 [Media Sweden 2023] gives the reader an up-to-date and broad overview of today's Swedish media landscape.
A woman reading a book in a library.
New publication |

Book-reading habits in a changing media landscape

A new Nordicom report investigates how digitalisation has affected the Swedish population’s book-reading habits and what they look like in different groups of the population. The report also looks into how book-reading habits were affected by the Covid-19 pandemic, and the status of the book compared to other types of media.
The cover of the Media Barometer 2021, and images of the speakers at the seminar.
News |

The Swedish Media Barometer 2021: Read the report and watch the seminar

The Swedish population consumed media like never before during the first year of the Covid-19 pandemic. The Swedish Media Barometer 2021 shows that the increased level remained steady during 2021. Find the report and watch the seminar about the Swedish Media Barometer 2021 (in Swedish) here.
A woman sitting at a table with a tablet.
News |

Digital newspapers, car radio, and streamed television – this is how the Swedish population used media in 2021

Two out of three of the Swedish population read a daily newspaper on an average day in 2021 – digital reading dominated. Car radio was the most common way to listen to the radio, and 93 per cent of the population watched moving images in some form on an average day. These are some of the most important results from the Swedish Media Barometer 2021 summarised.