Category: Media use
The Media Barometer 2025 launches on 5 May
On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
Invitations to the Media Barometer 2026 survey to be sent out shortly
Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
Generations and life stages shape the use of social media
Swedes’ use of social media changes over the course of their lives. Younger people move between several fast-paced platforms, while older users tend to concentrate their presence on just a few. At the same time, many people use multiple platforms in parallel. This is shown in a new report from Nordicom, which highlights how both generations and life stages influence the social media platforms we choose.
Digitalisation is reshaping Swedes’ listening habits
Swedes’ listening habits are changing with digitalisation. Streaming music dominates, podcasts are growing rapidly, and traditional radio is losing ground. This is shown in a new report from Nordicom, which also highlights clear generational and geographical differences in listening culture.
The Swedish Media Barometer 2024: Read the report and watch the webinar
In 2024, almost the entire Swedish population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. Find the report and watch the webinar about the Swedish Media Barometer 2024 (in Swedish) here.
Streamed, scrolled, and read – how media was consumed in Sweden in 2024
Swedes’ media habits continue to evolve – but some patterns remain. In 2024, almost the entire population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. At the same time, traditional media such as traditional TV, morning newspapers, and car radio continue to play an important role in everyday life. Read the summary of the key findings from the 2024 Media Barometer.
Digital is the norm – new media subsidies and the role of podcasts in Sweden
The media landscape is undergoing major changes – new media subsidies, restructuring of the TV network, and upcoming licensing periods for public service, commercial radio, and terrestrial TV coincide with an increasingly digital audience and shifting revenue models. All of this and more is analysed in the report MedieSverige 2025.
Swedes' media use remains at a record high
The high media consumption of the pandemic remained in 2023. At the same time, rising prices and an uneasy security political situation left their mark on media use, shows the 2023 Media Barometer from Nordicom at the University of Gothenburg. Public service news continued to be most popular.
Moving images and social networks most popular – this is how the Swedish population used media in 2023
Digital transformation continues to shape the way we watch, listen, and read. Streaming television services and social networks dominate media consumption. The Swedish Media Barometer 2023 sheds light on media use in the Swedish population aged 9–85 years old on an average day in 2023. The results of the survey are summarised here.