Cover Mediebarometern 2025, images from the recording of the seminar in a studio.
Photo: Scandinav Bildbyrå (cover)

Mediebarometern 2025: Read the report and watch the webinar

The Media Barometer
 | 5 May 2026
YouTube has overtaken scheduled TV, social media reach most of the population, and digital formats continue to grow. The Media Barometer 2025 [Mediebarometern 2025] provides an up-to-date picture of the media habits among the Swedish population. Here, you can access the full report, a summary of the results, and watch a webinar where the key insights are presented and discussed in greater depth.

Read and download the report

The full report is available for free download through the link below.

Go to the report (In Swedish)  
Read a summary in English  

Watch the webinar  

Watch the webinar about the Media Barometer 2025 through the link below.

Watch the webinar (in Swedish)

 

Ladda ner bilderna från presentationerna (PDF, 1,2 MB)

Topic :
Event
Media content
Publications from Nordicom
Sweden