Category: Sweden
Invitations to the Media Barometer 2026 survey to be sent out shortly
Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
New tool maps news media ownership within the EU – high transparency and low risk in Sweden
The European database European Media Ownership Monitor 2025 provides a comprehensive overview of who owns and controls the leading news media in the EU’s 27 member states. Through systematic data collection and risk assessments, the tool aims to strengthen transparency in media ownership and contribute to democratic accountability. For Sweden, the results indicate high transparency and low risk.
Nora Theorin new researcher at Nordicom
On 1 January, Nora Theorin began her position as a new researcher at Nordicom. She comes most recently from the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg, where she completed her PhD and carried out her postdoctoral project focusing on media effects in different European countries. At Nordicom, she will work, among other things, with the Media Barometer and as an editor of Nordicom Review.
Generations and life stages shape the use of social media
Swedes’ use of social media changes over the course of their lives. Younger people move between several fast-paced platforms, while older users tend to concentrate their presence on just a few. At the same time, many people use multiple platforms in parallel. This is shown in a new report from Nordicom, which highlights how both generations and life stages influence the social media platforms we choose.
News industry revenue remains stable – according to new report
Swedish news media increased their revenues by around 1 per cent to a total of 13.9 billion Swedish kronor in 2024. This is shown in the new report Svensk marknad för nyheter [The Swedish News Market], produced by Nordicom on behalf of the Swedish Agency for the Media. The report also shows that news media as a whole achieved an operating margin of just over +3 per cent – a key indicator used to measure profitability.
Clear generational differences in Swedes’ TV viewing habits
Swedes’ ways of engaging with audiovisual media have changed fundamentally. Traditional scheduled television has gradually lost ground, while streaming services such as Netflix, SVT Play, and YouTube now dominate viewing habits. This is shown in a new report from Nordicom, which also highlights clear generational differences.
Communication in the service of the state – what does the research say?
The debate on government agencies’ communication flares up from time to time – it can be about campaigns, costs, or the number of communications officers employed. In a new book, two researchers provide an overview of Swedish government agencies’ communication activities. The book concludes with a summary of the most important lessons in seven points.
Digitalisation is reshaping Swedes’ listening habits
Swedes’ listening habits are changing with digitalisation. Streaming music dominates, podcasts are growing rapidly, and traditional radio is losing ground. This is shown in a new report from Nordicom, which also highlights clear generational and geographical differences in listening culture.
Vacancy: Nordicom seeks researcher
Nordicom is seeking a new researcher to contribute to deepening knowledge about the role and conditions of the media in Sweden and the Nordic region.