Category: Sweden

Blue background with man using a laptop. Pink text: Mediebarometern 2023
The Media Barometer |

Save the date 14/5: Webinar about the Swedish Media Barometer 2023

On 14 May 2024, Nordicom presents the results from the 2023 edition of the Swedish Media Barometer [Mediebarometern] at a webinar (in Swedish). The Media Barometer is an annual survey focusing on how the Swedish population uses media on an average day.
Hands on a laptop
News |

Updated data for MedieSverige 2023

MedieSverige 2023 is a report from Nordicom that consists of descriptions and data about the Swedish media landscape and its development. If you are looking for more recent numbers, there is now an update of the information on which the report’s charts and analyses are based.
A pile of newspapers.
New publication |

Reduced profitability for the media despite record high media usage

The Swedish media year of 2022 was influenced by a great public interest in receiving information from the media about the continued Covid-19 pandemic, Russia’s full-scale invasion of Ukraine, and the Swedish general election. During the end of 2022 and the beginning of 2023, media companies were also affected by rising costs, decreasing advertising revenues, and a declining economy. This is shown by the report Medieekonomi 2023 [Media economy 2023].
Tobias Lindberg at Nordicom presents the Medie Barometer 2022
News |

Vacancy: Nordicom Seeks Analyst

Nordicom is looking for a new analyst to work on deepening the knowledge about the development of the media in Sweden and the Nordic region. The work also includes the Media Barometer, the largest independent survey of media use in the Swedish population.
The cover of the Swedish Media Barometer 2022 and photos of the speakers at the seminar.
The Media Barometer |

The Swedish Media Barometer 2022: Read the report and watch the seminar

The Swedish Media Barometer 2022 shows that the Swedish population’s media use during the last year stayed at the record-high levels measured in the pandemic years 2020 and 2021. Find the report and watch the seminar about the Swedish Media Barometer 2022 (in Swedish) here.
The cover of the Swedish Media Barometer 2022.
The Media Barometer |

Streamed TV, social media, and daily newspaper subscriptions – this is how the Swedish population used media in 2022

Nine in ten of the Swedish population watched moving images on an average day in 2022 – streamed TV was most popular. Half of the population had a daily newspaper subscription, and Instagram was the most used social networking service – except among the oldest. Read the summary of the most important results from the Swedish Media Barometer 2022.
A man with headphones is holding a mobile phone and standing in front of a computer.
Press release |

Swedish media consumption record high in 2022

Preceded by two years of a pandemic, 2022 was influenced by war and economic crisis, and it also included an election in Sweden and several international sports championships. All this meant that the Swedish population’s media consumption stayed at record-high levels, not least when it came to the use of professional news media. This is shown by the Swedish Media Barometer 2022 from Nordicom at the University of Gothenburg.
Cover of the Media Barometer 2022.
The Media Barometer |

Welcome to a seminar about the Media Barometer 2022

On 16 May, Nordicom will hold a seminar to present the results from the 2022 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media from traditional outlets and on digital platforms on an average day.
Cover of The Media Barometer 2022.
The Media Barometer |

Save the date 16/5: Seminar about the Swedish Media Barometer 2022

On 16 May 2023, Nordicom presents the results from the 2022 edition of the Swedish Media Barometer [Mediebarometern] at a seminar (in Swedish) at the University of Gothenburg. The Media Barometer is an annual survey focusing on how the Swedish population uses media on an average day.
A family sitting on a sofa in front of the TV.
New publication |

Increased digitalisation and ownership concentration in the Swedish media landscape

A growing share of the Swedish population is turning away from traditional media, reduced advertisement revenues could affect citizens’ access to local news, and the ownership of the newspaper market has been concentrated to a few regional newspaper monopolies. The report MedieSverige 2023 [Media Sweden 2023] gives the reader an up-to-date and broad overview of today's Swedish media landscape.