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Digital trends and challenges in the media landscape 2021

The development of the media landscape continues to be characterised by digitalisation. In addition, the Covid-19 pandemic has contributed to more people turning to professional news media, while their advertising revenues continue to decline. The fourteenth edition of Nordicom’s recurring publication MedieSverige provides the reader with lots of facts and information about the Swedish media landscape.

Tiktok, tabloids or linear television – new report sheds light on different generations’ media habits

Senior citizens are continuously increasing their use of digital media, but there is still a large difference between them and younger citizens who have grown up with digital technology. This is shown by a new report by Nordicom, Mediebarometern 2019: Tema generationer [The Media Barometer 2019: Generations], where Catharina Bucht analyses age differences in the Swedish population’s media use.

Challenging times for the Swedish media market

Digital advertising platforms dominate, the newspaper market has reached a new bottom and the corona pandemic caused a socioeconomic breakdown with severe consequences for the advertising market. These are some of the results from the 2020 edition of Medieutveckling – Medieekonomi, an annual report about media economics in Sweden, published by the Swedish Press and Broadcasting Authority.