Category: Media content

Mediebarometern 2025: Read the report and watch the webinar

YouTube has overtaken scheduled TV, social media reach most of the population, and digital formats continue to grow. The Media Barometer 2025 [Mediebarometern 2025] provides an up-to-date picture of the media habits among the Swedish population. Here, you can access the full report, a summary of the results, and watch a webinar where the key insights are presented and discussed in greater depth.

YouTube, in-car radio, and fiction books – how Swedes consumed media in 2025

Almost all Swedes consumed moving images on an average day in 2025, and more than eight in ten used social media. At the same time, YouTube overtook scheduled TV in daily reach, in-car radio maintained its strong position, and newspaper readership continued to decline. Digital formats are dominating increasingly more areas of media use – but developments vary across media types and age groups. Read a summary of the key findings from The Media Barometer 2025 [Mediebarometern 2025].

Men dominate the news flow in the Nordic countries

In Nordic media, only one-third of the news subjects are women, reports the Global Media Monitoring Project. Several Nordic country reports provide deepened analysis of gender equality per country.

The news media won’t reach gender equality for another 70 years

Women are underrepresented in the news media in almost every country in the world. If progress does not accelerate, it will be several decades before the news media reaches gender equality. These are results from a study published by Nordicom, in which a group of researchers have developed a new index, measuring gender equality in the news media.

Updates of MedieSverige 2019

To all readers of MedieSverige 2019, Nordicom’s comprehensive overview of today’s media landscape in Sweden, the search for updates is over.

MedieSverige 2019 – a comprehensive overview of today’s media landscape in Sweden.

Since the millennium, digitalisation has been a major game-changer for the media industry as well as for its audiences. The publication MedieSverige 2019 [MediaSweden 2019] gives the reader an up-to-date and broad overview of today's Swedish media landscape.