Category: Sweden
The Swedish Media Barometer 2024: Read the report and watch the webinar
In 2024, almost the entire Swedish population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. Find the report and watch the webinar about the Swedish Media Barometer 2024 (in Swedish) here.
Streamed, scrolled, and read – how media was consumed in Sweden in 2024
Swedes’ media habits continue to evolve – but some patterns remain. In 2024, almost the entire population watched moving images on an average day, and more people used social networking services than listened to radio or read newspapers. At the same time, traditional media such as traditional TV, morning newspapers, and car radio continue to play an important role in everyday life. Read the summary of the key findings from the 2024 Media Barometer.
Digital is the norm – new media subsidies and the role of podcasts in Sweden
The media landscape is undergoing major changes – new media subsidies, restructuring of the TV network, and upcoming licensing periods for public service, commercial radio, and terrestrial TV coincide with an increasingly digital audience and shifting revenue models. All of this and more is analysed in the report MedieSverige 2025.
Save the Date – May 6: Webinar about the Media Barometer 2024
On May 6, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2024 [Mediebarometern 2024] – an annual survey that highlights which media Swedes consumed on an average day in 2024.
Morning newspaper subscribers in focus in new report
A new report from Nordicom maps out which groups in Sweden have access to digital morning newspapers and identifies significant differences based on socioeconomic and demographic factors.
Media market concentration increases in Sweden
Over the past decade, the number of owners of Swedish news media has declined. This is highlighted in the new report, Koncentrerad mångfald i global konkurrens [Concentrated Diversity in Global Competition], written by Tobias Lindberg, media researcher at Nordicom, University of Gothenburg. The trend toward fewer owners has been driven by various deregulations, economic downturns, and new market dynamics.
Pioneering and polarizing: New book gives insight to Mittmedia’s digital transformation
During the 2010s, Mittmedia underwent an extensive digital transformation. In the book Mittmedias vägval: Radikal innovationskultur möter traditionstyngd koncern [Mittmedia's Choices: Radical Innovation Culture Meets Tradition-Bound Corporation], published by Nordicom, the challenges the company faced in trying to replace printed newspapers with digital products are explored. The authors highlight how the centralisation of operations, among other initiatives, impacted both the quality of journalism and the working conditions for employees.
Swedes' media use remains at a record high
The high media consumption of the pandemic remained in 2023. At the same time, rising prices and an uneasy security political situation left their mark on media use, shows the 2023 Media Barometer from Nordicom at the University of Gothenburg. Public service news continued to be most popular.
Moving images and social networks most popular – this is how the Swedish population used media in 2023
Digital transformation continues to shape the way we watch, listen, and read. Streaming television services and social networks dominate media consumption. The Swedish Media Barometer 2023 sheds light on media use in the Swedish population aged 9–85 years old on an average day in 2023. The results of the survey are summarised here.