Daily or weekly reach of different media categories in the Nordic countries, –2021

Method and data description

This set of tables and graphs shows daily or weekly reach of different media categories (newspapers, radio, podcasts, TV, online video, social media, etc.). Daily media reach: Norway and Sweden 2007–2021, and Finland, 2016–2020. Weekly media reach: Denmark, 2017–2020. (2021 updates for Finland are expected throughout September, while updates for Denmark are not available.)

Note that the data presented in this document are derived from different kinds of surveys, which impairs comparability between countries and in some cases over years. In Finland, Norway and Sweden data come from single-source surveys, which enables comparability between media sectors per country (but not between countries), while data in Denmark are derived from different surveys, which impairs comparability between media sectors. More details about the surveys are presented in the document.