Category: Publications from Nordicom

Cover Media Policy at Different Distances
New publication |

How independent are Nordic media subsidies? New report examines arm’s length principle

A new Nordicom report analyses how the arm’s length principle is operationalised in direct news media subsidy systems in the Nordic countries. While the principle is shared across the region, it takes different institutional forms.
Cover Mediebarometern 2025
The Media Barometer |

Welcome to the webinar about the Media Barometer 2025!

On 5 May, Nordicom will present the results from the 2025 Media Barometer survey (in Swedish). Conducted annually by Nordicom, the survey focuses on how the Swedish population uses media on traditional and digital platforms on an average day. This year, the results will be presented at a webinar published on our website. In connection with this, the full report will also be available to download for free.  
Cover
The Media Barometer |

The Media Barometer 2025 launches on 5 May

On 5 May, Nordicom at the University of Gothenburg will present the results of the Media Barometer 2025, the annual survey mapping the media used by the Swedish population on an average day.
Cover image. Red background with a fine line map.
New publication |

Nordic news media – high trust and growing economic pressure

High public trust, strong democratic institutions, and advanced digital news use continue to set the Nordic countries apart. A new Nordicom report shows that despite these strengths, Nordic news media face growing economic pressure, as digital advertising increasingly bypasses journalism and reshapes the conditions for sustaining professional news.
Woman sitting in a sofa holding an IPad
The Media Barometer |

Invitations to the Media Barometer 2026 survey to be sent out shortly

Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.
Woman speaking in a mic in a studio
Press release |

Continued gender imbalance in media company leadership

A mapping of the Nordic region’s largest media companies, conducted by Nordicom at the University of Gothenburg, shows that progress toward greater gender equality in the media industry’s top leadership has largely stalled. Despite the fact that a majority of company boards are gender-balanced, this development does not extend all the way to CEO positions and management teams.
Young woman scrolling her phone
The Media Barometer |

Generations and life stages shape the use of social media

Swedes’ use of social media changes over the course of their lives. Younger people move between several fast-paced platforms, while older users tend to concentrate their presence on just a few. At the same time, many people use multiple platforms in parallel. This is shown in a new report from Nordicom, which highlights how both generations and life stages influence the social media platforms we choose.
Nordicom Research Briefings sky and mountains in the background.
News |

Nordicom receives funding to bridge academia and society

Nordicom has been granted strategic funding from the Nordic Council of Ministers to make research on media, communication, and journalism more accessible to society. 
Man holding smartphone, blue network dots connecting.
New publication |

New book highlights state of knowledge on information ecosystems and democracy

How do news media, artificial intelligence, and data governance shape the information we rely on? And what does this mean for democracy and human rights? A new book, published by Nordicom, reviews the global state of research on these topics – and points to urgent gaps that need to be addressed.
Kids watching tv
New publication |

Clear generational differences in Swedes’ TV viewing habits

Swedes’ ways of engaging with audiovisual media have changed fundamentally. Traditional scheduled television has gradually lost ground, while streaming services such as Netflix, SVT Play, and YouTube now dominate viewing habits. This is shown in a new report from Nordicom, which also highlights clear generational differences.