Category: Media use
New factsheet: TV viewing in the Nordic countries in 2020
The pandemic year 2020 slowed down the ongoing downturn for linear television in the Nordic region. For the first time in many years, total viewing time stabilised or increased, mainly explained by a sharp increase in the older age groups.
Record high media consumption in 2020 – audiovisual media most popular
In 2020, the Swedish population’s daily media usage time was almost seven hours. Eight out of ten used social media networking services and seven out of ten read the daily newspaper on an average day. These are some of the results from the Swedish Media Barometer 2020.
Digital trends and challenges in the media landscape 2021
The development of the media landscape continues to be characterised by digitalisation. In addition, the Covid-19 pandemic has contributed to more people turning to professional news media, while their advertising revenues continue to decline. The fourteenth edition of Nordicom’s recurring publication MedieSverige provides the reader with lots of facts and information about the Swedish media landscape.
Tiktok, tabloids or television – new report sheds light on different generations’ media habits
Senior citizens are continuously increasing their use of digital media, but there is still a large difference between them and younger citizens who have grown up with digital technology. This is shown by a new report by Nordicom, Mediebarometern 2019: Tema generationer [The Media Barometer 2019: Generations], where Catharina Bucht analyses age differences in the Swedish population’s media use.
Pandemic increased news and media usage in the Nordics
The Corona pandemic has led to increased demand for news in the Nordic countries. The increase for television news is particularly clear, while social media as a news source has played a minor role. These are some of the results from national Corona surveys during Spring and Summer 2020.
Global tech giants control our news consumption
Global tech giants, with Google and Facebook in the forefront, have increasing power over the news media. Being in a monopoly-like position on the digital advertising market, they are indirectly able to control what kind of journalism reaches digital media users, according to a new study, published by Nordicom. To resist the power of the tech giants, media organisations, as well as countries, have to cooperate.Challenging times for the Swedish media market
Digital advertising platforms dominate, the newspaper market has reached a new bottom and the corona pandemic caused a socioeconomic breakdown with severe consequences for the advertising market. These are some of the results from the 2020 edition of Medieutveckling – Medieekonomi, an annual report about media economics in Sweden, published by the Swedish Press and Broadcasting Authority.The digital newspaper dominates and most people watch TV/Online videos – here are the 13 most important results from the Swedish Media Barometer 2019
In 2019, the Swedish population’s daily media usage time was more than six hours. Eight out of ten used social media networking services and two out of three read the daily newspaper on an average day. These are some of the results from the Swedish Media Barometer 2019.
Watch the webinar about the Swedish Media Barometer
On 29 May 2020, Nordicom at the University of Gothenburg presents the results of the Media Barometer 2019, the annual survey investigating the Swedish population’s media use. In addition to the main results, analyses of media use development are presented as well as preliminary results from the Media Barometer 2020, to give insight into media use during the coronavirus pandemic.