Revenue loss for the Danish media industry

NEWS | 26 March 2019

The revenue of the Danish media industry declined by three per cent from 2016 to 2017. Written media, such as newspapers, local newspapers and magazines, were the media sectors most affected by the decline.

While the overall Danish economy has seen progress in recent years, the media industry's revenue fell from 2016 to 2017 by three per cent. In the same period, employment in the industry fell by two per cent (see figure below).

Figure: Media industry revenue (DKK millions) and man-years (number)

Based on 1,079 content-based and Danish registered companies in the media industry.
Source: Statistics Denmark and the Danish Agency for Culture and Palaces.

The data are from a new analysis by the Danish Agency for Culture and Palaces, titled Mediebranchens omsætning og beskæftigelse [The media industry's turnover and employment].

The industries "Written news and current affairs media" (which include daily newspapers and local newspapers) and "Magazines and weeklies" lost six per cent and five per cent of their revenue, respectively, in 2017.

The industry "TV and streaming" also regressed, losing four per cent of its revenue in 2017, while other industries such as "Publishing houses" and "Radio" saw increased revenue.

Read the report (in Danish)

News release 26 March, 2019 (in Danish)


More about the report: The analysis covers the industries "TV and streaming", "Written news and current affairs media", "Publishers", "Magazines and weeklies", "Film producers", "TV producers", "Radio", and "Record companies". This study is published as part of the Danish Agency for Culture and Palaces’ reporting on media development in Denmark (summary in English available on the site).


The Danish Agency for Culture and Palaces is a member of Nordicom's Nordicom's Nordic network and contributes Danish data to Nordicom's Nordic media statistics.