The Finnish media economy in 2018

In Finland, the total value of the media market remained unchanged from 2017 to 2018. But for the media sectors, there were both ups and downs. While for example newspapers and magazines showed a weakened position, the TV industry grew, boosted by pay-TV and video-on-demand services.
 | 25 November 2019

Last year, the value of the Finnish media market amounted to 3.8 billion euros. Compared to the previous year, this meant a marginal increase of 33 million, or just under one per cent (0.9 per cent), according to Statistic Finland’s annual overview of the Finnish mass media market.

The Finnish media market 2017–2018, selected industries (EUR million)
Figure: The Finnish media market 2017–2018, selected industries (EUR million)
1) Here, the television industry includes the entire activity of the Finnish Broadcasting Company (YLE), TV commercials, and subscription fees to TV services, which are basic cable TV fees and pay-TV fees (incl. video-on-demand services such as Netflix). 2) Daily newspapers are published 4-7 days/week.
Note: TV, newspapers, magazines & periodicals, and audio recordings include digital sales.
Source: Statistics Finland

The TV industry is Finland’s largest media sector, accounting for almost a third (1.2 billion euros) of the total market value in 2018. Boosted by an increase in pay-TV services and particularly video-on-demand services, this was a five per cent growth from the previous year.

The largest increase was in online advertising, up 14 per cent from 2017 to 2018. But audio media also had a favourable year in 2018, with commercial radio and audio recordings both growing by around six per cent compared to 2017. 

In contrast, daily newspapers and magazines continued their decline. Compared to 2017, daily newspapers’ revenue fell by more than three per cent, and magazine revenue by over four per cent.

About the statistics: The calculations presented here describe the media market at end-user level: for example, the figure for the newspaper market is comprised of retail prices of subscription and single-copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports, but not exports. There is some overlap between Internet advertising and other media groups.

Eva Harrie

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