Viewing of audiovisual content is increasing in the Nordic countries. This is due to a growth in video-on-demand viewing while at the same time the overall consumption of linear TV is quite stable.
Education has a great impact on people’s cultural habits, women are more culturally active than men, and the youngest age groups are the most culturally active on the whole. These are some of the findings presented in a report by the Swedish Agency for Cultural Policy Analysis.
The total linear TV viewing in the Nordic region is rather stable, but differences between groups are increasing. Older people watch more, while the young watch less. At the same time online TV viewing is growing, especially among the young. This is shown in comparisons of the 2015 TV data from the national survey institutes in the Nordic countries.
Almost six and a half hours - that is how much time an average Swede spends daily on media use. Every year Nordicom conducts a survey on media use in Sweden: The Media Barometer. Results from the 2014 survey have now been published.
At the same time as more time is spent on media online, the digital divides are increasing. This is shown in Nordicom-Sweden’s media use report Media Barometer 2013, published in June.
The Swedish Broadcasting Authority's annual report Media Development 2014 describes the Swedish media market with a focus on media consumption, industry structure and regulation.
