Woman reading on an Ipad.
Photo: Scandinav Bildbyrå

Soon, the first invitations to the Media Barometer survey 2025 will be sent out!

The Media Barometer
 | 20 January 2025
Every year, Nordicom conducts the Media Barometer survey to understand Swedes' media habits. Invitations will soon be sent to randomly selected individuals from the Swedish population register. As a participant in the survey, you are contributing to the continuing research on Swedes' media use.

The Media Barometer was first conducted in 1979, and the main purpose of the survey is to describe trends and changes in people's use of media. Participating in the survey is, of course, completely voluntary.

Have you been invited to participate in the survey?

In the invitation letter, you’ll find more information about the survey and how to participate. The Media Barometer survey is carried out in Swedish only. If you have been selected to participate in the Media Barometer survey and have questions about your participation, you are welcome to contact our field research company Indikator: 

E-mail: info@indikator.org

Read more about participating in the Media Barometer survey