Teletext in Europe

From the Analog to the Digital Era

Hallvard Moe
Hilde Van den Bulck
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This book is about teletext: a “broadcast service using several otherwise unused scanning lines (vertical blanking intervals) between frames of TV pictures to transmit information from a central data base to receiving television sets”. To the contributors to this book and possibly to many readers, this technical definition will feel out of place as it obscures the rich history of a formidable if forgotten medium. Nevertheless, it is the basic technology of teletext that sets it apart from other media and that, in part, has been the basis for much of what did and did not happen to teletext in terms of policy, institutional setting, content, users and scholarly interest. Many contributions in this book will provide similar definitions, but mostly as a stepping-stone to explore all that has so far been left unsaid by this technical description. It is this gap in our knowledge of teletext in Europe that this book aims to fill.



Teletext in Europe: An Introductory Guide to the Book
Hilde Van den Bulck, Hallvard Moe

PART 1: Perspectives

1. Why Media Researchers Don’t Care About Teletext
Hilde Van den Bulck, Hallvard Moe

2. Is It Just Text?
Raquel Meyers

3. What Is Teletext? A Phenomenological Description
Lars Nyre

PART 2: Cases

4. Teletext in Flanders: A Medium Hiding in Plain Sight
Hilde Van den Bulck

5. Back to the Future: What Teletext’s Past Tells Us About the Future Relationship Between Public Service Media and Publishers in Switzerland
Manuel Puppis, Samuel Studer, Edzard Schade

6. The Old Reliable: Teletext as a Survivor of Digitalization of TV in Finland
Marko Ala-Fossi

7. Super Teletext: A Social Shaping of Teletext as Locating Newness in a Media Convergence Future
Pernilla Severson

8. The Icelandic Public Service Broadcaster RÚV’s Teletext Service Textavarpið and Media Change
Ole J. Mjøs

9. Freedom of Information and Divides in the Digital Age: Teletext and Internet Use in Norway
Hallvard Moe

10. Teletext as a New Media Promoter in Croatia: Surviving War and Transition
Mato Brautović, Tena Perišin

11. The Italian Way to Teletext: The History, Structure and Role of Televideo Rai
Luca Barra, Gabriele Balbi

12. Teletext and Videotex in France: From Innovative Social Media to Objects of Cultural Memory
Lyombe Eko

Postscript: Lessons from Analyses of a Forgotten Medium
Hallvard Moe, Hilde Van den Bulck

Authors’ bios

Cover: Teletext in Europe


Pages: 249
ISBN print
, print