Beyond the Stereotypes?

Images of Boys and Girls, and their Consequences
Editor(s): Dafna Lemish, Maya Götz

The Clearinghouse Yearbook of 2017 present examples of interventions from around the world attempting to break gender barriers in media and secondly, explore the influence and consequences of exposure to gender representations – both traditional as well as counter-traditional – on children and youth. The initiation of this volume was motivated by many dedicated scholars, practitioners, and activists worldwide to rectify gender inequalities portrayed in the media consumed by children.


Catharina Bucht, Ulla Carlsson

Beyond the Stereotypes? Introduction
Dafna Lemish, Maya Götz

I. Interventions

Innovations in Gender Representation in Children’s Television: The PRIX JEUNESSE 2016 Gender Prize Competition
Dafna Lemish

Disruption – Not Always a Bad Thing: A Look at Scripts in Tamora Pierce’s First Test
Katy Day

Teen Drama and Gender in the US: Two Moms, a Transgender Teen, and One Family on The Fosters
Nancy A. Jennings

Creating New Animated TV Series for Girls Aged 6-12 in Britain
Lindsay Watson

Thunderbirds Are Go: Re-booting Female Characters in Action Adventure Animation
Anna Potter

Challenging Gender and Racial Stereotypes in Online Spaces: Alternative Storytelling among Latino/a Youth in the U.S.
Alexandra Sousa, Srividya Ramasubramanian

Advertising to Children and Gender Stereotypes in Brazil: Reflecting a Broader “Macho” Culture
Tamara Amoroso Gonçalves, Mariana Hanssen, Bellei Nunes de Siqueira, Letícia Ueda Vella

Gender Segregation on BabyTV: Old-time Stereotypes for the Very Young
Nelly Elias, Idit Sulkin, Dafna Lemish

II. Consequences

Perception of Physical Beauty among Boys and Girls in Hong Kong
Kara Chan, Maggie Fung, and Tabitha Thomas

Just Want to Look Good for You: Stereotypes in Music Videos and How to Overcome the Self-Evident Sexism in Germany
Maya Götz, Ana Eckhardt Rodriguez

Are Girls Sexualized on Social Networking Sites? An Analysis of Comments on Instagram of Kristina Pimenova
Carmen Llovet, Mónica Díaz-Bustamante, Kavita Karan

Macho Boys and Sexy Babes on TV. How Watching Different Types of Television Content is Related to Dutch Adolescents’ Hypergender Orientations
Johanna M.F. van Oosten

Children’s Perceptions of Gender Images in Indian Television Cartoons
Ruchi Jaggi

Representations of Gender on Social Media among Brazilian Young People: Between Reinforcing and Challenging the Stereotypes
Monica Barbovschi, Tatiana Jereissati, Graziela Castello

Gender Representations and Identity Constructions among Youth in Botswana: Exploring the Influence of Media
Ardis Storm-Mathisen

“HerStory”: Challenging Gender Stereotypes in Israeli Girls’ Perfect Love Stories
Shiri Reznik

Duckface/Stoneface: Selfie Stereotypes and Selfie Literacy in Gendered Media Practices in Sweden
Michael Forsman

“Stop Propagating it is ‘Normal’ to Look Like Models”: TV Programs and Their Role in the Context of Eating Disorders in Germany
Maya Götz, Caroline Mendel

Escaping from Worries or Facing Reality: A Survey Study of Adolescent Attitudes about Sexist and Homophobic Stereotypes in Mainstream US Media
Linda Charmaraman, Amanda Richer, Brianna Ruffin, Budnampet Ramanudom, Katie Madsen

“PAL can just be Themself”: Children in the US Respond to Annedroids’ Genderless TV Character
Sara L. Beck, Rebecca Hains, Colleen Russo Johnson

The Cultivation and Reception Effects of Gendered Images: Proposing Ways to Move Beyond. Gender Based Stereotypes for Boys and Girls
Aanchal Sharma, Manisha Pathak-Shelat