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Nordic News Media Landscapes
2025
Table of contents
PDF (printed version)
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Preface
1. Introduction
2. The Nordic countries
Democracy and freedom of the press
Economic development
Political development
Digital infrastructure
Summary
3. The Nordic populations
Demographic development
Socioeconomic development
Urban–rural divides
Digital maturity
Summary
4. Nordic news media policies
Public service news
Direct subsidies to private news media
Indirect subsidies to private news media
Summary
5. The Nordic advertising markets
Data availability on the Nordic advertising markets
Total advertising investments
Advertising in different formats
Summary
6. The Nordic news media audiences
Interest in news
Trust in news
Access to paid-for news online
Reach of different news sources
News avoiders
Summary
7. The structure of the Nordic news media markets
Market characteristics and key actors
The biggest media owners
The biggest media outlets
Summary
8. Summary and takeaways
Background, purpose, scope, and data
Shared Nordic patterns and structural dynamics
National profiles and distinctions
Five key takeaways
References
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