In Greenland, the population spends far more time on TV and radio than in the rest of the Nordic region. But Internet use is lagging behind. This is according to a unique research report on the media in Greenland.
Young people's news consumption in the digital media landscape; continuing differences between the generations in online use; and the economic development of the Nordic media industry – these are some of the themes in this year’s last issue of Media Trends in the Nordic Countries.
In 2017, the Icelandic advertising revenue decreased slightly after a virtually continuous growth in recent years. Newspapers are still the most important advertising medium, retaining nearly 40 per cent of the total advertising revenue.
In 2017, for the second year in a row, the value of the Finnish media market showed slight growth. TV, radio and other audio media grew, while newspapers and magazines declined. The strongest growth was in online advertising.
The Norwegian media industry now earns more on payments from viewers and readers than on advertising sales. This is reported in the Norwegian Media Authority's analyses of the media economy in Norway in 2017.
The Internet is about to become the main playing field for media companies. An analysis of the Swedish media companies’ economy in 2017 shows the competition between media companies and media branches in Sweden – and not least the competition between Swedish media and global online networks.
In 2017, Schibsted was again Norway’s largest media group after Danish Egmont, which took the top position in 2016. It is the Schibsted media houses – that is, the newspapers – that account for most of the group’s sales in Norway.
As the last Nordic country, Sweden now has nationwide commercial radio channels. The three companies that have been granted licences to broadcast throughout the country are Bauer Media, NRJ and NENT Group (MTG).
Public service activities on digital platforms should be clarified and public service companies become more important for local journalism in less covered areas, as proposed by the Swedish Public Service Committee in its final report.
In the Nordic countries, high-speed broadband subscriptions are becoming increasingly popular. There is also a continuous growth in mobile data traffic; however, as shown in a Nordic telecom report, there are differences between the countries.
