Nordicom | University of Gothenburg

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Cover Mediebarometern 2025, images from the recording of the seminar in a studio.

The Media Barometer | 5 May 2026

Mediebarometern 2025: Read the report and watch the webinar

YouTube has overtaken scheduled TV, social media reach most of the population, and digital formats continue to grow. The Media Barometer 2025 [Mediebarometern 2025] provides an up-to-date picture of the media habits among the Swedish population. Here, you can access the full report, a summary of the results, and watch a webinar where the key insights are presented and discussed in greater depth.

The Media Barometer | 5 May 2026

YouTube, in-car radio, and fiction books – how Swedes consumed media in 2025

Almost all Swedes consumed moving images on an average day in 2025, and more than eight in ten used social media. At the same time, YouTube overtook scheduled TV in daily reach, in-car radio maintained its strong position, and newspaper readership continued to decline. Digital formats are dominating increasingly more areas of media use – but developments vary across media types and age groups. Read a summary of the key findings from The Media Barometer 2025 [Mediebarometern 2025].

Cover Media Policy at Different Distances

New publication | 29 April 2026

How independent are Nordic media subsidies? New report examines arm’s length principle

A new Nordicom report analyses how the arm’s length principle is operationalised in direct news media subsidy systems in the Nordic countries. While the principle is shared across the region, it takes different institutional forms.

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