The Emerging Media Toddlers

Interest in babies’, toddlers’ and preschoolers’ media use has grown during recent years, not least within the media industry, which sees possibilities to extend its market by also addressing these already existing and, compared to a few decades ago, previous future consumers. Many families contribute to this process through their own media use as well as by giving electronic and digital media devices to their young children – television sets, computers, music equipment, video games, etc. These very young children are not only socialized into this media environment, but also decide on it themselves in a way that did not exist some 15-20 years ago. The fact that infants and toddlers of today live in a new kind of media landscape with an intricate interrelationship involving themselves, their families and the media industry, also seems to change relations and communications within the family, according to authors María Dolores Souza and Patricio Cabello in this booklet.

Content

Foreword

Introduction: Preschoolers and their Appropriation of Screen Technologies
Maria Dolores Souza, Patricio Cabello

Report 0 to 5. Chilean Preschoolers and the Media
Maria Dolores Souza, Patricio Cabello

Protection des mineurs in France. A Research-based Discussion on the Effects of Television on Children Less than Three Years of Age
Juan Enrique Huerta

Growing Up With Television in the South Pacific
Mary Jane Shuker, Geoff Lealand

Preschoolers and the Internet in Sweden
Olle Findahl

Additional Interviews

Daniel Anderson
Víctor Fuenmayor
Angharad Valdivia

Authors and Interviewees