Teletext in Europe

From the Analog to the Digital Era

This book is about teletext: a “broadcast service using several otherwise unused scanning lines (vertical blanking intervals) between frames of TV pictures to transmit information from a central data base to receiving television sets”. To the contributors to this book and possibly to many readers, this technical definition will feel out of place as it obscures the rich history of a formidable if forgotten medium. Nevertheless, it is the basic technology of teletext that sets it apart from other media and that, in part, has been the basis for much of what did and did not happen to teletext in terms of policy, institutional setting, content, users and scholarly interest. Many contributions in this book will provide similar definitions, but mostly as a stepping-stone to explore all that has so far been left unsaid by this technical description. It is this gap in our knowledge of teletext in Europe that this book aims to fill.



Teletext in Europe. An Introductory Guide to the Book

Hilde Van den Bulck
Hallvard Moe

PART 1: Perspectives

1 Why Media Researchers Don’t Care About Teletext

Hilde Van den Bulck
Hallvard Moe

2 Is It Just Text?

Raquel Meyers

3 What Is Teletext? A Phenomenological Description

Lars Nyre

PART 2: Cases

4 Teletext in Flanders. A Medium Hiding in Plain Sight

Hilde Van den Bulck

5 Back to the Future. What Teletext’s Past Tells Us About the Future Relationship Between Public Service Media and Publishers in Switzerland

Manuel Puppis
Samuel Studer
Edzard Schade

6 The Old Reliable. Teletext as a Survivor of Digitalization of TV in Finland

Marko Ala-Fossi

7 Super Teletext. A Social Shaping of Teletext as Locating Newness in a Media Convergence Future

Pernilla Severson

8 The Icelandic Public Service Broadcaster RÚV’s Teletext Service Textavarpið and Media Change

Ole J. Mjøs

9 Freedom of Information and Divides in the Digital Age. Teletext and Internet Use in Norway

Hallvard Moe

10 Teletext as a New Media Promoter in Croatia. Surviving War and Transition

Mato Brautović
Tena Perišin

11 The Italian Way to Teletext. The History, Structure and Role of Televideo Rai

Luca Barra
Gabriele Balbi

12 Teletext and Videotex in France. From Innovative Social Media to Objects of Cultural Memory

Lyombe Eko

Postscript. Lessons from Analyses of a Forgotten Medium

Hallvard Moe
Hilde Van den Bulck

Authors’ bios

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