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Children, Media and Consumption
Nowadays, young people are exposed to a steady stream of commercial messages directed specifically to them. Because of its powers of penetration, television still has a unique position as an advertising medium, but advertising directed to youthful viewers is more and more prevalent on the Internet and mobile phones, as well. The rapid pace of change in our societies regarding media technology, information processing, economy and consumption patterns are challenges for children and adolescents, while these changes often seem to be a threat to the older generation. The aim of the yearbook 2007 is to shed light on these new trends and global developments in relation to young people, consumption and media.