The Danish Agency for Culture and Palaces has published a short analysis – a news bulletin survey – focusing on the development of Danes' use of social media in 2018.
The analysis shows that among the older population in Denmark, there is an increasing access to social media. From 2017 to 2018, the proportions of social media users aged 65-74 and 75-89 years have increased by 19 per cent and 22 per cent, respectively.
Looking at the younger age groups, i.e. persons aged 16-24 and 25-34 years, the shares having used social media in 2018 have stagnated or decreased slightly compared to the year before.
Source: Brug af sociale medier i 2018 [Use of Social Media in 2018]
Analysing the different platforms, the survey shows that, compared to 2017, the proportion of young people using Facebook has stopped increasing. Meanwhile, other major social media platforms, such as Instagram and Snapchat, have either maintained the level of younger age groups or continued to grow.
Still, Facebook remains the dominant and most widely used social media platform in Denmark, with over half (53 per cent) of Internet users turning to Facebook on a daily basis. For all other social media platforms included in the survey, respectively, under a fifth of Internet users say they use these platforms on a daily basis.
Cecilie Ravik