The Swedes and the Internet in 2016
On average, the Swedes use the Internet 24 hours a week and the Internet has become the most important source of information. This is reported in the “The Swedes and the Internet 2016”, the annual report produced by the Internet Foundation in Sweden (IIS).
Access to the Internet in recent years has been stable, at just over 90 per cent. However, the time spent online continues to grow. The average Swede now uses the Internet almost 24 hours a week, an increase of just over two hours compared to last year. Nine of these hours are on the mobile phone.
Young men aged 16 to 25 years are particularly active, spending an average of nearly 40 hours a week on the Internet. The explanation lies in increased access to mobile devices, such as smartphones and tablets.
Increase in streaming services
The streaming of movies and TV shows has increased from 28 to 38 per cent, while comparable services for music are at the same levels as last year (44%). YouTube is the most popular site for all ages. Indeed, 100 per cent of the young aged 11–19 years old watch YouTube.
More people search for news online
Half of the population look for news online every day. For the younger ages, the Internet has been the most important information source for many years, but now, for the first time, this applies on average to all users. Among the young aged 16–25 years, Facebook is considered a more important news source than TV, radio or daily newspapers.
About the survey: “The Swedes and the Internet” is an annual individual survey on Internet use, which was conducted the first time in 2000. This year's survey lasted from February to April. The principal for the study is the Internet Foundation in Sweden (IIS). “Swedes and the Internet” is the Swedish part of the World Internet Project, an international research project that follows the Internet's spread and use around the world.
BY: KARIN HELLINGWERF and EVA HARRIE