The state of Danish local media
What is the state of the local media - and are the local media still local? These questions are the focus of two new reports published by the Danish Agency for Culture and Palaces in cooperation with the Danish School of Media and Journalism.
What is the role of local media in a changing media landscape? What content do local media provide? And what are the consequences connected to an increasing number of mergers on the local and regional media markets?
The answers to these questions can be found in the reports Local and regional media content, role and importance in local areas and Media mergers’ effects on local and regional media strategy and content, both published in late March.
Fewer independent news media
In line with the media industry development, newspapers are fusing into larger media groups. The reports show that mergers are often motivated by synergies, economies of scale, and a stronger capital base.
Some of the reports’ highlights, illustrating the state of local and regional media, are:
- Journalists and editors of local and regional media have a professional and interest-held commitment to the communities where they live and work.
- Only half of the news in local and regional media covers the local area or region; the other half of the news has either a national focus or one that is not geographical.
- Local and regional media primarily provide information about events or incidents. They have a curating role, sorting which local events to present as news.
- Many citizens would like to see local investigative reporting, but agenda-setting, critical investigative journalism is virtually absent in the local news.
- Media mergers and a larger media organization can have unintended consequences on the journalistic coverage of local areas.
Read more and download (in Danish):
Lokal- og regionalmediers indhold, rolle og betydning i lokalområder [Local and regional media content, role and importance in local areas]
Mediefusioners effekter på lokal- og regionalmediers strategi og indhold [Media mergers’ effects on local and regional media strategy and content]
Image: frontpage of one out of two reports published by the Danish Agency for Culture and Palaces in cooperation with the Danish School of Media and Journalism.
About the reports:
The studies are conducted by the Danish School of Media and Journalism, as part of the Danish Agency for Culture and Palaces’ project "Reporting on the media development in Denmark", which publishes factual knowledge about media use, media content and media industry developments and conditions in Denmark.
MOGENS VESTERGAARD KJELDSEN
Translated by: Eva Harrie