NEWS | 15 Aug 2016

Research report about Swedish society, opinion and media

Swedish society is in transition, as shown in a research anthology by the Swedish SOM Institute. The book describes a society – including its media system – in unbalance, but also sees a quest to find a new equilibrium.

For three decades, the SOM Institute has surveyed Swedes’ habits, behaviours, opinions and values regarding society, politics and the media. Their new book Ekvilibrium [Equilibrium], presenting the results and analysis of the 2015 national SOM survey, consists of 27 chapters by 37 researchers in different disciplines.

The report’s media section covers both traditional news media and the use of and views on digital media. The different chapters offer analyses of Facebook and “hyper-local” in the local media ecosystem, Swedes’ use of news in social networking media, Internet users’ attitudes to the collection of personal data, and the slowing of the spread of the e-book , among other things.

The report is published in Swedish, but a set of basic time series on opinions, media use, etc., is available in English under the title “Swedish Trends”.

All chapters are available for download (in Swedish)
Download “Swedish Trends 1986-2015” (PDF in English)


About the SOM Institute: The institute is an independent survey research organisation at the University of Gothenburg. It collaborates with researchers from a range of disciplines, aiming to explore Swedes’ attitudes and habits in a range of areas and to understand the evolution of Swedish society. Read more.