Norsk Medietidsskrift's new issue deals with digitisation and the media
This year’s fourth issue of Norsk Medietidsskrift is now available. This issue contains three articles covering different aspects of the comprehensive digitisation process the media are undergoing. How does the conversion from print newspapers to "digital first" work? What happens to the small interpersonal contact points in everyday life when digital services take over? And how can mediatisation be employed to study both historical transformations and contemporary phenomena?
This issue's editorial begins by noting that newspapers’ total circulation is increasing for the first time since 1997. Free online news content has long been taken for granted, but now increasingly more people have to pay for digital news content – or are they simply growing accustomed to it? Thus, the increasing circulation is partly due to these new digital subscribers being counted as "circulation".
The story of the last two decades will be about dramatic cutbacks and a gradual deterioration of the societal mission. However, it will also be a story about innovation, new forms of communication, and new interactions with the audience.
The first article deals with one aspect of this conversion process. Aina Landsverk Hagen, Ingrid M. Tolstad, and Arne L. Bygdås write about the change "From deadline to flowline: A step by step analysis of real change in a Norwegian media organisation". In this study of the local newspaper Moss Avis, the authors employ action research to explore how the mentality has changed in the transition from print to "digital first".
In the second article, Lene Pettersen writes about "Digitalization: Modernity's Removalist". Initially, studies of mediatisation focused on how television influenced the audience, but today the dynamics between people, new media, and society go much further. For instance, this is being noticed in how digital services and social media are displacing the many small, informal points of contact between people.
The third article, written by Malene Lie, deals with "The Significance of Media in Retrospect: Mediatisation as historical transformation and the study of contemporary phenomena". Lie explores how the perspective of mediatisation can be applied to the study of societal change. How, for instance, do elderly people reflect on their use of media, and how has this use changed throughout their long lives?
This issue's guest commentator is Svein Brurås, who debates the difficult balance between theory and practice in media education. The industry's call for more practice is pushing universities to act more like vocational schools. At the same time, this raises the question of the worth of theoretical knowledge for tomorrow’s journalists.
Bonus material comes in the form of an essay by Lars Nyre and Gunnar Liestøl, who write about "Public education on the beach with a smartphone in your hands". They experiment with Liestøl’s app, which enables those who bring their smart phone to Omaha Beach in Normandy to relive the battles as they were fought at the time they took place.
The articles are in Norwegian, with short English summaries.