New issue of Media Trends in the Nordic Countries

NEWSLETTER | 13 December 2017

The digital competition puts pressure on the Nordic media companies – and on journalism. Almost all online market growth goes to Google and Facebook. Nevertheless, large parts of the Nordic media industry are still profitable. These are some of the results from different studies, as reported in a new issue of Nordicom's Nordic newsletter.

Media Trends in the Nordic Countries 3-2017 reports on a number of media surveys, research results, media policy issues, etc., focusing on the Nordic countries. Below are some examples of the content in the December edition.

On the Nordic advertising market, almost all growth goes to Google and Facebook. The newspaper industry is the sector most affected by the digital competition. In Sweden, the daily press has lost about a quarter of its revenues in the past decade, and in Norway the daily press lost over 100 million Euro in advertising revenue only in 2016.

The TV industry is also facing increasing competition from global players, but is still profitable. As for commercial radio, 2016 was a good year. In Finland the radio industry was one of few industries experiencing growth in 2016, while in Sweden radio showed record results and in Norway it made greater profits than the TV industry for the first time.

The media’s increased dependence on global platforms is also affecting journalism and media content. What can media companies and politicians do to ensure a variety of national qualitative media in the future? This issue is addressed in a Danish report charting the impact of global actors on the Danish media industry.

Google’s and Facebook’s dominance is also clear in a ranking of the world’s hundred largest media companies. Google is at the top, while Facebook qualifies as Number 9. The largest among the Nordic companies, Swedish Spotify, is ranked 57th.

The high Internet use in the Nordic countries is well known. And when Eurostat compares Internet usage in more than 200 European regions, the Nordic capitals are in the lead. Internet use is also reaching higher up in the ages: according to a recent study, a majority of Swedes over 75 years old use the Internet.

Freedom of expression is an ever-important issue. Global surveys show how disinformation, online hate speech, and attacks against journalists are increasing. In the Nordic political arena in 2018, media issues will have an important place, focusing on topics like countering disinformation on the Internet.

Visual communication in the form of photos and online videos is becoming increasingly important in the digital world. Photojournalism and editorial processes, and the use and importance of online videos, are the themes of the two latest issues of Nordicom’s research journals (open access).


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This newsletter is a part of Nordicom's media trends service.