New issue of Media Trends in the Nordic Countries

 | 26 April 2018
Newspaper trends in the Nordic countries, increasing digital media use, and a number of media policy initiatives – these are some of the issues covered in the new issue of Nordicom’s newsletter, all with a focus on the Nordic countries.


Media Trends in the Nordic Countries 1-2018 reports on a number of media surveys, research results, media policy issues, etc., in Denmark, Finland, Iceland, Norway and Sweden, including a European outlook. Below are some examples of the content in the April issue.

Newspapers in the Nordic Media Landscape is a new publication from Nordicom. It maps two decades of developments, with trends including losses in newspapers’ circulation but high online ranking; a shift in newspaper reading from print to online; and decreasing total revenues despite growth in digital revenues.

The shift to digital media use, and different generational patterns, is shown in, inter alia, DR's annual report on the use of electronic media in Denmark, a report on the digitization of local media use in Norway, and the first results of the Swedish Media Barometer. Digital media also accounts for a growing share of the households’ media budget (Danish and Swedish studies).

Trust in the media and concerns about disinformation online are addressed in several studies. In Norway, the study referred to above shows that trust is rooted in traditional media players, while trust in social media networks is low. The Danes are reported to have great trust in Danish news media, and a Eurobarometer survey points at radio, TV and newspapers as the most trusted news sources among EU citizens.

The media industry is a male business. The world’s 100 largest media companies are dominated by men, and the Nordic region is not doing any better, according to a study from Nordicom. In addition, data on Icelandic film shows that women direct only one out of ten Icelandic films, and that in recent years the share of women as directors has even decreased.

Lately, a number of media policy initiatives have been launched in the Nordic region. The Danish Government has presented a proposal for a new media policy, including e.g. reduced funding of public service institutions, while in Norway, a survey by the Media Authority suggests that NRK (public service) contributes to the media diversity. In Finland a group of researchers has presented a report on the state of Finnish media policy, which will serve as the basis for the work on a new national media policy.

Recent publications from Nordicom include topics such as public service in the networked society, freedom of expression in the digital media culture, and young people’s gaming habits.


Read and download the newsletter (PDF, 568k)


Eva Harrie

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