Media Trends in the Nordic Countries – the March issue

The effects of digitalisation run as a thread throughout this year’s first Nordic newsletter. Media use is undergoing change, as is the media market. The digital transformation is also creating – and bridging – new inequalities in society, according to new research.
 | 28 March 2019

Media Trends in the Nordic Countries 1-2019 reports on a number of media surveys and research results, etc., in the Nordic countries. Below are some examples of the content in this new issue.

The use of streaming services continues to grow.
In Denmark, streamed content was the only media category that increased during 2018, while all other media categories declined. This is according to two Danish studies on media use.

The same trends are visible in the Swedish Media Barometer study. Traditional media platforms such as FM radio, traditional TV, and print newspapers continue to lose listeners, viewers and readers, while the media’s streaming and digital versions are increasing their audiences.

In Greenland, Internet use and data traffic is increasing. But there are important geographical differences in online use, according to the University of Greenland’s mapping of the Greenlandic media landscape.

The young are more digital in their media use than those who are older. But what about children? In a recent newsletter, medianorway summarises key trends in children’s media use in Norway – a country which is among the world’s best digital performers.

In Norway, the sales share for domestic music has dropped, with the growing presence of global streaming services to blame. This is concluded in a report on the impact of digitalisation on the music industry in Norway.

In Iceland, web media revenue has increased fourfold since the market’s all-time high in 2006-2007. During the same period, the newspaper industry has lost half its revenue. In Denmark, the print media industry is also losing revenue. And in Sweden, half of the advertising revenue is digital.

 Source criticism related to news is a crucial ability, but a difficult one. When researchers examined Swedish teenagers’ ability to determine the credibility of news online, they found that nine of ten could not distinguish news from advertising in one of Sweden’s most read newspapers.

 Digital technologies are currently changing the way we communicate, but does digital necessarily mean better understanding? In a new book, Digital Media Inequalities, researchers from across Europe explore new inequalities created by the digital transformation.

Eva Harrie

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