NEWS | 2 Oct 2018

Media development in Denmark in 2018

Danish media consumption is becoming increasingly digital and mobile. The use of streaming services is on the rise, and the smartphone is the Number 1 device for Internet users. Read more in the English summary of the Media development in Denmark report.

The 2018 edition of the report on media development published annually by the Danish Agency for Cultural and Palaces shows how the media use is shifting from linear to non-linear media consumption. More and more Danes – especially young audiences – are using online streaming services and listening to podcasts. The news is also more often accessed online.

As for using traditional media such as TV, radio and print newspapers, the difference between younger and older media users has grown.

Among Danes, the smartphone is the most widely used device for accessing the Internet. In 2017, more than eight out of ten Danes used a smartphone for this purpose, which is more than twice as many as in 2011. Also, increasing numbers of older people are using a smartphone to go online.

The summary also presents two special reports and two news bulletin surveys, published as part of the Agency’s reporting on media development in Denmark. The special reports have investigated the globalisation of the Danish media industry, and media spending and prices, while the two news bulletins include a streaming service survey and a social media use survey.


Download (PDF):
The media development in Denmark in 2018 - Summary and Discourse
All English summaries are available for download here
The full online report in Danish: Mediernes udvikling i Danmark 2018


 About the report: This is the fifth edition of the Danish Agency for Culture and Palaces’ “Report on media development in Denmark”. The reports are compiled in consultation with an external editorial panel, consisting of seven expert media professionals, researchers and industry representatives. The Danish Agency for Culture and Palaces is a member of Nordicom’s statistical network, and contributes data to the comparative Nordic media statistics.