The Danes’ media consumption is increasingly based on digital and mobile platforms. But there are significant age patterns in how the use of media and platforms evolves. This is shown in a report on the media development in Denmark, for which an English summary is now available.
The 2017 edition of the annual report on media development, published in June by the Danish Agency for Culture and Palaces, focuses on media consumption. A newly published English summary presents the most important conclusions from the report.
One of the trends observed is the platform and generation gap. Media use is becoming more and more digital, and Internet access via mobile phones and tablets is increasing. Age, not surprisingly, is a very significant factor. Young people are heavy users of Internet-based digital services, while the older generation typically remains faithful to the conventional media.
Still, the patterns are not totally strict. The report shows that among the conventional media, radio listening increased among the youngest users but fell in all other age groups. And all age groups, including the older generations, are adopting new media and services all the time, albeit at different rates.
The summary also presents six special reports, published as part of the Agency’s reporting on media development in Denmark. The special reports have investigated local and regional media content and its role in local communities; the impact of media mergers on local and regional media strategies and content; the Danes’ sources of information and news; social media use; ad-blocking use; and media industry finance and employment.
About the report: This is the fourth edition of the Danish Agency for Culture and Palaces’ “Report on media development in Denmark”. As in previous years, this year’s report was compiled in consultation with an external editorial panel, consisting of seven expert media professionals, researchers and industry representatives.