NEWS | 3 Mar 2017

The International Communication Market Report 2016

Ofcom, the British media authority, has published its 11th international report. Among other things, the report shows that the Brits—to a greater extent than ever before—are using the Internet as their main source for some types of news; however, the Swedes prefer newspapers rather than both the Internet and TV (for local news).

The International Communication Market Report examines the availability, take-up, and use of radio, TV, web, and telecom services in the UK and 17 comparison countries, with Sweden being the only Nordic country represented.

News consumption
The report shows that the Internet has continued to increase in importance as the main source of news. In the UK, using the Internet as a main source of local and regional news is now more popular than TV. 

In Sweden, newspaper still ranked higher than both internet and TV. 34 per cent of Swedes are using newspapers as their main source of local and regional news, compared to 18 per cent in the UK. The report also shows that Swedes are more likely to read a local newspaper than the Brits. When it comes to international news, however, the Internet and the TV are still the main sources in both Sweden and the UK. 

4G connectivity ​
The report also shows that Sweden has the highest average monthly 4G mobile data use of all comparison countries. In Sweden, the average mobile data use is 4.6 GB per person/month, which is almost double as much as the UK average of 2.8 GB. However, the majority of countries saw an increase in 4G data use compared to previous years. 

Source: Ofcom's International Market Report 2016 

Other reports by Ofcom 
Ofcom annually  publishes The International Communication Market Report. Read more about the report here.

Ofcom also publishes other reports such as Communications Market report that examines the communication sector in the UK and Children and parents: media use and attitudes report  that looks at children’s media literacy.


About the report: The aim of the report is to compare the UK communication sector against a range of comparison countries in order to assess how the country is performing in an international context. The 17 comparison countries are: France, Germany, Italy, the US, Japan, Australia, Spain, the Netherlands, Sweden, Poland, Singapore, South Korea, Brazil, Russia, India, China, and Nigeria. Data in the report cover the 2015 calendar year. Read more about Ofcom here.