NEWS | 24 Mar 2016

Greenland: Viewing and listening survey 2015

Nine of ten Greenlanders watch television on a daily or near-daily basis, while more than eight of ten listen to the radio. Nearly all Greenlanders use the public service broadcaster KNR’s TV, radio or online services. This is shown in a media use survey for 2015.

KNR, in cooperation with the research institute Epinion, has conducted a survey of the Greenlandic population’s listening and viewing of radio and television during 2015, with the main aim of getting a picture of the population’s use and attitude towards KNR’s programmes. 

According to the report, nine of ten watch KNR’s television programmes and just as many listen to their radio output. The share of population using KNR’s streaming service has increased from 17 per cent in 2014 to 45 per cent in 2015. Approximately half of the young and middle-aged say they stream KNR programmes, compared to every fourth person among the elderly.

On average, the Greenlanders watch 5.6 hours of television and listen to the radio 6.2 hours daily, which is stable in relation to 2014.

The report KNR Seer- og lytterundersøgelse 2015 (in Danish) can be downloaded at KNR's website or directly (PDF)

About the survey: The study is based on 700 telephone interviews with a representative sample of the population aged 18 years and older. The survey was conducted during the period December 2, 2015 - January 7, 2016.

 

BY: EVA HARRIE