Five trends affecting future cultural habits
In a report released in October, the Swedish Agency for Cultural Policy Analysis addresses a number of trends in society that may have an important impact on the cultural habits of young and elderly people, as well as cultural policy in the future.
Using research, reports by authorities, journal articles, etc., the Agency identifies five trends that may conceivably affect the cultural habits of young and older people in various ways. The trends are:
- an increasingly heterogeneous society, where e.g. urbanisation and growing income gaps provide different conditions for cultural habits,
- a more participant-controlled culture, which makes it easier for citizens to themselves create, be involved in and shape culture,
- a society of images, where the ability to interpret images will be a necessary skill,
- large amounts of data on people’s cultural habits being used to adapt (at present commercial) culture to demand, and
- the cultural offering online increasingly being adapted to the individual, posing a risk of people getting caught in so-called filter bubbles.
Furthermore, the report discusses consequences for cultural policy, whereby collaboration between different areas of policy and more knowledge may be required. It will entail counteracting blank spots on the map where there is no or little culture offering, promoting broadband access for everyone, enhancing older people’s access to culture, creating conditions for greater cultural diversity, and increasing media literacy to counter the negative effect of filter bubbles.
About: The Swedish Agency for Cultural Policy Analysis is assigned by the Government to evaluate, analyse and present the effects of proposals and steps taken in the cultural arena, based on the cultural policy objectives. The Agency carries out studies and evaluations to analyse the cultural area, and works to monitor and initiate research in the cultural field and develop and spread knowledge and experience from our own activities and those of others.
BY: EVA HARRIE