Last year, the value of the Finnish media market amounted to EUR 3.9 billion, reaching just above the 2018 level. The increase was 0.5 per cent, or EUR 19 million, according to Statistics Finland's annual overview of the Finnish media market.
Source: Statistics Finland
The TV industry is Finland's largest media sector, accounting for a third (EUR 1.3 billion) of the Finnish media market volume in 2019. This was an increase of just under 5 per cent compared with the previous year and is particularly explained by increasing sales by the streaming services, where both international streaming services (especially Netflix and HBO) and domestic and Nordic players (including Ruutu +, CMore and Viaplay) have seen a growing number of subscribers. However, for television advertising revenues, there was a decrease in 2019.
The audio media in Finland had a good year in 2019. Commercial radio increased by 3 per cent and the market for audio recordings (especially digital sales including Spotify) by about 9 per cent compared to 2018.
In contrast, newspapers and magazine revenues continued to fall. Compared with 2018, daily newspapers lost 3 per cent of their volume and the magazines around 9 per cent.
Sales of online advertising increased by 9 per cent from the previous year, but almost 60 per cent of Finland's online advertising is accounted for by international technology giants such as Google and Facebook.