Decline in the Finnish media market in 2015
In 2015, the value of the Finnish media market continued downward. However, there was some growth in a few media sectors, particularly cinemas with a more than 25 per cent increase in sales. This is shown in Statistics Finland’s annual overview on the Finnish mass media market.
Last year, the value of Finnish media amounted to 3.7 billion euro. This was around 100 million or about three per cent less than in 2014. Nevertheless, there was an increase in sales for some industries, mainly cinemas (+ 26 per cent), but also Internet advertising (+ 7 per cent), book sales (+ 4 per cent) and commercial radio (+ 4 per cent).
Shares of the Finnish media market by sector in 2000–2015 (per cent)
Note: Publishing includes newspapers, free papers, magazines and periodicals, and books. Electronic media includes TV and radio, plus Internet advertising. Recorded media refers to phonograms, DVD/VHS and cinema. Source: Statistics Finland’s database (Table 1.2)
Since 2000, the media market share of electronic media – TV, radio and Internet advertising – has doubled, from twenty per cent to nearly forty per cent. The media market share has grown through Internet advertising and particularly the TV business.
On the other hand, the media market share of publishing – newspapers, magazines and books – has fallen from over 70 per cent to 57 per cent since the turn of the millennium. During the same period, the market share of recorded media declined from eight to six per cent.
About the statistics: The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market comprises retail price subscriptions and single copy sales of newspapers and their revenue from advertising. The figures cover domestic production and imports, but not exports. There is some overlap between Internet advertising and other media groups.
BY: EVA HARRIE