Decline in the Finnish Media Market
In 2013, the value of the Finnish mass media market amounted to around EUR 4.1 billion. It was nearly three per cent less than the year before. Except for television and web advertising, all media sectors showed negative changes 2012-2013, according to annual data on the mass media market by Statistics Finland.
The largest decline in market value from 2012 to 2013 concerned daily newspapers (-9%) and video recordings (-11%). Television and Internet (advertising) increased by 2 per cent and 7 per cent, respectively.
The share of print media in the mass media market has fallen by nearly 15 percentage points, from 75 to 60 per cent, from the turn of the millennium, while electronic media – TV, radio and Internet – has increased its share from 18 to 33 per cent during the same period. Recorded media – phonograms, video, cinema – has been at the level of 6-8 per cent over the 2000s. (Newspapers, books and phonograms include digital sales.)
About the statistics: Print media/Publishing activities include paid-for newspapers, free papers, magazines and periodicalas, books and direct mail. Electronic media include television, radio och internetreklam, while phonograms, video and cinema are included in recorded media. The calculations describe the mass media market at the end user level.
BY: EVA HARRIE